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Member's Message >
Pinterest's target audience
Pinterest's target audience
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Odessa O. Peng
3 posts
Oct 11, 2025
1:59 AM
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Did you know that Pinterest offers many opportunities to improve your online store's performance? Along with Facebook and Instagram, Pinterest is one of the most important go-to platforms for e-commerce marketers. The fact that Pinterest has been around for a long time (since 2010) and is used by a relatively specific target audience makes it a particularly interesting platform.
It wasn't until five years after Pinterest was founded that it became possible to place sales ads . Their advertising product was only available in English-speaking countries until the end of 2018, and shortly thereafter, it was also available in Europe. France was the first non-English-speaking country to roll out the product. Germany, Austria, Spain, and Italy followed.
Facebook and Google Ads are currently the most popular sales channels, making them both more competitive and more expensive than Pinterest. Therefore, achieving a good return on advertising spend has become more challenging for businesses. Pinterest Ads offers excellent opportunities to stay ahead of the competition .
In this article I would like to explain the following topics to you:
Pinterest for e-commerce
Pinterest's target audience
Pinterest ads
The Pros and Cons of Pinterest Ads
Pinterest Shopping Ads
Getting started with Pinterest Shopping ads
Dynamic retargeting
Pinterest for e-commerce
As you may already know, Pinterest is ideal for e-commerce businesses of all sizes. The company's mission is clear:
At Pinterest, our mission is to help people discover things they love and do those things in real life.
Of course, in this case, “doing things in real life” means “buying and using.”??
Users find inspiration on Pinterest for their next renovation project. They might then buy some furniture or DIY tools through the platform. Or they might be looking for their next party outfit and then buy those beautiful shoes they scrolled past. Pinterest's visual impact encourages many people to make a purchase.
Whatever people plan to buy online (or offline), it's likely they've also visited Pinterest during the purchase process to learn more about the product. Its visual appeal and easy-to-use search engine make Pinterest an attractive platform for potential buyers.
Another interesting aspect is Pinterest's targeted audience. Pinterest users are typically the " decision makers "—people on the verge of making a purchase. Of Pinterest's decision makers , 76% are female. This is an overwhelming majority.
According to the same research, the most popular categories on Pinterest are 'food & drink', 'style' and 'beauty.
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khatri
1873 posts
Oct 11, 2025
2:01 AM
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jadiho
3513 posts
Oct 11, 2025
8:39 AM
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